7

Visual Character


Identifies the product personality or character that a product conveys to the user, usually through the external form, choice of materials, texture and finishing.

Design Information

Visual Character

                Card
                  43
                  49
                  23
                  28









                Card
              




                   Design Representations Used
                      Functional Concept Model
                      Appearance Prototype
                      Idea Sketch
                      Information Sketch









                    Use During Design Stages
                                       N/A




                   %
                    40
                    30
                    30
                    20









                   %
                  




Quick Tip: Grey cards provide information that applies to both engineering designers and industrial designers
Quick Tip: Red cards indicate which design representations are used by industrial designers to communicate the information on the grey card. Popularity of use is given as a percentage
Quick Tip: Blue cards indicate which design representations are used by engineering designers to communicate the information on the grey card. Popularity of use is given as a percentage